Some Promises are Made to be Broken
Submitted by Nathan Parsons on
We’ve all been there. You make a promise you think you can keep, then life happens and you break that promise. If the promise wasn’t a major one, the fallout will likely be minimal…but if you had to break a big promise, well, that could have disastrous consequences. This is true in our personal lives, but this is also true in business.
Whenever I see a business “guaranteeing” something, I am initially inclined to get excited and buy into whatever it is they’re guaranteeing…but then my critical thinking kicks in and I look at just what exactly it is they’re promising…
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Last week, sitting in a pub with a business colleague, I had an interesting discussion about when business gets to the point of being too busy. There are several strategies on how to deal with this problem. Yes, I said problem and a nice one to have. Demand is a challenge for most businesses especially excess demand. Not satisfying the demand can kill a business and its reputation.
It amazes me the number of people who call themselves entrepreneurs without really understanding what the term means. We seem to live in an era where the title entrepreneur is paraded around like a badge of honour. What warrants the title of entrepreneur though, no one is sure. The word entrepreneur is very similar to the word creative. Ask ten different people for their definition and you'll get ten different answers.
Its funny where conversations go. Recently on 
Recently, with a fellow mentor, we were in the middle of working with a delightful young business owner who demonstrated serious passion. A rarity for some. She was developing a business and was challenged with prospecting. She did not have a problem of engaging with people. It was more of trying to balance that with the use of social media and electronic mediums.