You’ve seen them before: the cryptic shortened URLs. Generally speaking, these are short links to sites with long names. Services such as bit.ly, tinyurl.com, and (mostly defunct) goo.gl will take the long URL and create a shortened version. The result is something that looks like this:
I’ll bet you do great work with your clients. But if your clients are the only ones who know what you can do, you won’t stay in business. There are many ways to let prospective clients know about your work, But for most self-employed professionals, there are only four categories that make sense: networking, speaking, writing, and media
Give specific examples of the results and benefits of your work which are anchored in physical reality. Saying, “My client saved $1500 on his taxes” makes a tax preparer’s work tangible. “I prepare and file tax returns” does not.