Do I Need a Toaster?
Submitted by Trevor Wright on
Way back in the ‘good old days’, banks used to try really hard to get new customers.
They also seemed to think that they should treat their current customers differently than the new customers they were trying to woo. What they didn’t seem to realize was, their current customers were the ones who allowed them the budget to try to attract the new customers.
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Budget. Budget. Budget. That evil “B” word. Most people dread it. Many don’t understand it. So, I decided to not use the word in our practice. It is not entirely representational any way. There is much more to the concept of cash then just budgeting. We prefer to use the term “cash flow.” It’s about our business cash inflows and outflows.
I recently had a very inspiring conversation with a seasoned small business owner who relies on some business skills that are not as well employed in the business world as they should be. We spoke about the value of having a good conversation with clients. We both reflected on the apparent diminishing art of conversation these days; almost a lost art.