Articles

Andrew Shackleton Bio

A quick bio: I'm Andrew Shackleton, a Realtor with Royal LePage. Helping people make massive changes in their lives is the best part of my job. I'm fastidious about doing a great job, especially when dealing with the legal aspects of a deal.

Drew is a nickname I occasionally go by. Thus Drew At Home became my brand and it's on all my social media platforms including my website drewathome.com.

Soft Skills In Small Business

I recently had a very inspiring conversation with a seasoned small business owner who relies on some business skills that are not as well employed in the business world as they should be. We spoke about the value of having a good conversation with clients. We both reflected on the apparent diminishing art of conversation these days; almost a lost art.

Everything You Need To Know About Sump Pumps

When my house was built there was little in the way of modern conveniences. While my 1889 farm house did have three fire places it didn't have plumbing or electricity. At some point these features were added along with a sump pump and weeping tile system These are installed in new homes as a preventative against water penetration and as remediation in old homes such as mine. The system consists of perforated piping (weeping tile) on the outside of the foundation that directs ground water to a sump, which is a shallow pit in the basement that collects the water.

Business Cards Are Like Dinosaurs

Business Cards

Business cards are going the same was as the dinosaurs!

Building strong foundations for our business can include business cards, but be careful how many business cards you hand out. The information on your business card can mean the difference between someone contacting you or throwing your card in the garbage. Be consistent, and know who you are sharing your business card with, why and know how to follow up afterwards.

Some Promises are Made to be Broken

We’ve all been there.  You make a promise you think you can keep, then life happens and you break that promise.  If the promise wasn’t a major one, the fallout will likely be minimal…but if you had to break a big promise, well, that could have disastrous consequences.  This is true in our personal lives, but this is also true in business.

Whenever I see a business “guaranteeing” something, I am initially inclined to get excited and buy into whatever it is they’re guaranteeing…but then my critical thinking kicks in and I look at just what exactly it is they’re promising…

The Real Purpose of Social Media in Business

When starting a business, you wouldn't give your heat and hydro a sales goal. That doesn't make sense does it? To say "Heat and hydro cost $350 per month, and therefore just by providing heat and hydro we should bring in $350 worth of business" is absolutely crazy. It misses every other part of business. 

You cannot be in business unless you have a product or service to sell: that is essential to business. Period. Every single business has a purpose, a problem to solve, a need or want to fulfill.

Narrow To A Niche

Last week, sitting in a pub with a business colleague, I had an interesting discussion about when business gets to the point of being too busy. There are several strategies on how to deal with this problem. Yes, I said problem and a nice one to have. Demand is a challenge for most businesses especially excess demand. Not satisfying the demand can kill a business and its reputation.

Emotionally Entrepreneur

It amazes me the number of people who call themselves entrepreneurs without really understanding what the term means. We seem to live in an era where the title entrepreneur is paraded around like a badge of honour. What warrants the title of entrepreneur though, no one is sure. The word entrepreneur is very similar to the word creative. Ask ten different people for their definition and you'll get ten different answers.

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