AI is the most powerful tool to hit sales since the CRM, but I see too many leaders focused on the wrong things. They're obsessed with the bells and whistles of automation instead…
Articles
Browse articles submitted by SBCN members past and present
Leverage AI to Amplify Your Sales Leadership
by Tom Reilly
The New Sales Advantage: How Behavioral Science and AI Are Rewriting the Rules
by Tom Reilly
AI is no longer just a buzzword in sales; it’s a powerful tool that’s fundamentally changing how we approach the sales cycle. Its real value isn’t in simple automation, but in its…
Is Your Sales Ops Ready for an Overhaul?
by Tom Reilly
Is Your Sales Ops Ready for an Overhaul?Here’s a quick checklist of some low-hanging fruit. If any of these are true then you have an opportunity to make your sales team more…
Try This!
by Marios Matsias
Imagine this: a potential client hears your name in a referral, sees your business card at an event, or stumbles across your LinkedIn profile. What’s the next thing they do? They…
What Does Google Say About You?
by Marios Matsias
What Does Google Say About You? The Silent Sale You’re Already Losing! Imagine this: a potential client hears your name in a referral, sees your business card at an…
EBITDA vs. Net Income: What Small Business Owners Need to Know
by April Patterson
EBITDA vs. Net Income: What Small Business Owners Need to KnowWhen you’re running a business, keeping an eye on your bottom line is important—but which “bottom line” are we…
Is It Time to Rethink Your Pricing? Here's How to Know.
by April Patterson
Rethinking Your Business Pricing: How to Charge What You're Worth (Without the Guilt)If you’ve ever hesitated before sending an invoice or felt awkward quoting your rate, you’re…
Why More Business Owners are Choosing Virtual Bookkeepers
by April Patterson
Why More Business Owners Are Choosing Virtual BookkeepersIn today’s fast-moving business world, entrepreneurs are finding smarter ways to manage their finances—and virtual…
Why You Should Always Bring Printouts to Meetings
by Tom Reilly
I love the neuroscience of influence. It beats logical persuasion and linguistic tactics every time—because how our brains are structured and function can’t be argued with. It…
The Power of Ignorance in the Age of AI
by Tom Reilly
With the rise of AI, it is more important than ever to develop deep specialization within your field. AI is quickly taking on the more generic administrative workload within…
“I Need to Think About It”
by Tom Reilly
Over the years, I’ve seen many suggestions on how to handle this common sales situation, and most of them miss the mark by a wide margin.The usual advice is to first lower the…
The 3 Pillars of Sales Enablement
by Tom Reilly
Sales enablement can be one of the greatest investments you can make in your organization to drive top and bottom line growth. When done correctly it will turn your sales force…