Articles

Business Cards Are Like Dinosaurs

Submitted by Linda Ockwell-Jenner on

Business Cards

Business cards are going the same was as the dinosaurs!

Building strong foundations for our business can include business cards, but be careful how many business cards you hand out. The information on your business card can mean the difference between someone contacting you or throwing your card in the garbage. Be consistent, and know who you are sharing your business card with, why and know how to follow up afterwards.

Some Promises are Made to be Broken

Submitted by Nathan Parsons on

We’ve all been there.  You make a promise you think you can keep, then life happens and you break that promise.  If the promise wasn’t a major one, the fallout will likely be minimal…but if you had to break a big promise, well, that could have disastrous consequences.  This is true in our personal lives, but this is also true in business.

Whenever I see a business “guaranteeing” something, I am initially inclined to get excited and buy into whatever it is they’re guaranteeing…but then my critical thinking kicks in and I look at just what exactly it is they’re promising…

Tags: 
electrician
renovation
Electrical Contractor

The Real Purpose of Social Media in Business

Submitted by Tim Campbell on

When starting a business, you wouldn't give your heat and hydro a sales goal. That doesn't make sense does it? To say "Heat and hydro cost $350 per month, and therefore just by providing heat and hydro we should bring in $350 worth of business" is absolutely crazy. It misses every other part of business. 

You cannot be in business unless you have a product or service to sell: that is essential to business. Period. Every single business has a purpose, a problem to solve, a need or want to fulfill.

Tags: 
social media
Business
success
Marketing
Small business

Narrow To A Niche

Submitted by Steve Bentley BA CFP on

Last week, sitting in a pub with a business colleague, I had an interesting discussion about when business gets to the point of being too busy. There are several strategies on how to deal with this problem. Yes, I said problem and a nice one to have. Demand is a challenge for most businesses especially excess demand. Not satisfying the demand can kill a business and its reputation.

Tags: 
#MarketNiche #KeepingLifeCurrent #NorthernRiverFinancial

Emotionally Entrepreneur

Submitted by Steve Bentley BA CFP on

It amazes me the number of people who call themselves entrepreneurs without really understanding what the term means. We seem to live in an era where the title entrepreneur is paraded around like a badge of honour. What warrants the title of entrepreneur though, no one is sure. The word entrepreneur is very similar to the word creative. Ask ten different people for their definition and you'll get ten different answers.

Tags: 
#Emotions #Entrepreneurs #KeepingLifeCurrent #NorthernRiverFinancial

Should you choose a Fixed or Variable Mortgage Interest Rate?

Submitted by Mark Benkovic on

Should you choose a Fixed or Variable Mortgage Interest Rate?

by Mark Benkovic, Excel Mortgage Canada Connection, Saturday, October 14, 2017

One of the most common questions posed by mortgage borrowersi is “Should I choose a Fixed or Variable Mortgage Interest Rate?”

Variable (Adjustable) Rate Mortgage Basics:

Tags: 
Mortgage
interest
rate
real estate
home

Leveraging LinkedIn

Submitted by Steve Bentley BA CFP on

Its funny where conversations go. Recently on The Small Business Show on Rogers tv in Waterloo Region, I interviewed a 35-year real estate veteran, Ian Inglis of ReMax, about social selling. He mentioned three social media channels that he uses to promote his brokerage. Facebook, Twitter, and LinkedIn are his preferred.

Tags: 
#LinkedIn #KeepingLifeCurrent #NorthernRiverFinancial

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