Articles

Your Means Test

Submitted by Steve Bentley BA CFP on

Here we are at a time of year when some people are in post-Christmas doldrums not that the spending season is done and credit card statements are rolling in. It is a pause for reflection on how much money you were going to spend (if you had a budget) and realizing how much you did spend. It further extends to some of us looking at how much money we are spending in general.

Tags: 
#LivingBeyondYourMeans #KeepingLifeCurrent #NorthernRiverFinancial

It Stole Your ID – Don’t Be Fooled!

Submitted by Chris Davis on

Dave loved tweaking photos on his Android phone.

He’d heard rave reviews from his friends with iPhones about Prisma, a new iOS app for image editing. So when he heard Prisma would soon be released for Android, he logged in to the Google Play Store to see if it was there yet.

Tags: 
identity theft;fake;app

Customers Complaints are a Gift

Submitted by Linda Ockwell-Jenner on

 

If you are listening to your customers complaints you are certainly going to continue to do well in business. 

Evidently at least 47% of customers prefer to walk away and not complain to the business concerned. How many dollars, and for some businesses it could be billions, is lost because lack of customer retention? 

What's that "ESA" cost on my estimate?

Submitted by Nathan Parsons on

Renovation projects can be expensive, and there are definitely ways to work with a budget, but there are certain costs that can't be avoided.  One of these unavoidable costs is the charge for the ESA (Electrical Safety Authority) permit.

Tags: 
renovation
electrician
electrical
ESA
LEC
permit

IT Resolutions For 2017

Submitted by Chris Davis on

It’s the start of a New Year and resolutions are in the air! You’ve vowed to lose weight, dwell on the positive, and renovate the kitchen. You’re going to spend more time with your family, take up a new hobby, and find out what the big deal is about yoga.

Tags: 
Insurance
backup
security
continuity

Other then Cold Calling

Submitted by Steve Bentley BA CFP on

Is cold calling dead? I don’t think so quite yet. Its vitals may be in critical condition and almost on life support. Yet, some people still use, and are taught, to cold call. Surprisingly some people still think it's one of the best ways to build a business. They are a little niave.

Tags: 
#ColdCalling #InboundMarketing #KeepingLifeCurrent #NorthernRiverFinancial

Think Like Your Customer

Submitted by Linda Ockwell-Jenner on

 

I have been in business over 16 years and if it's one thing I know for sure, its the fact that not everyone can be your target market. When I started my first business, Motivational Steps, all those years ago I instinctively knew this fact and I carefully planned my goals, and I researched what I wanted to be my ideal target market.  

The Cost of Acquiring Clients

Submitted by Steve Bentley BA CFP on

Every business should look at its cost of customer acquisition. The old business adage goes, "You can't manage what you don't measure." Yet we fail to measure these costs. We seldom take the time to see how effective our marketing was. A poor return on investment can have a variety of causes.

Tags: 
#ClientAcquisition #KeepingLifeCurrent #NorthernRiverFinancial

Do You Have a Sales Pitch?

Submitted by Linda Ockwell-Jenner on

There are so many pitch perfect business owners out there today, and if you have no idea what to say to your would be client, then you are going to lose the sale.

My solution many years ago when I started my first business, Motivational Steps was to print off my 'script' so that I sounded professional and knew what to say when someone phoned me.

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