Last Thursday (July 5th) at our weekly SBCN Coffee Connect I had a great conversation about social media video marketing with our latest SBCN member, Angela Kafadar of Video Power Up.
This is a simple question, but the answer is anything but simple !
We all know many big corporate brands because they have the money to hire people to advertise and market their products or services in a multitude of ways (e.g. TV, radio, newspaper, magazine, billboards, fundraisers, special events, social media, etc.).
As a small business owner, no matter how much revenue you generate, it’s the size of your profit margin that makes the biggest difference between growing a thriving business and struggling to improve mediocre results. That’s why great entrepreneurs should put profit at the top of their priority list as they plan for the coming year. Here are two simple ways to reliably improve your profit margin and the health of your business.
Create systems to reduce costs
Why do we dislike being "sold to"?
When we hear the word “selling” of any kind, we want to run. The truth of the matter is, we are being sold to everyday. Everything from clothing, cars, and even our toothpaste has been marketed to us.
Why are we so hesitant to buy from a MLM company or any direct seller?
Many pyramid schemes have been disguised as MLM or direct sales companies made millions misleading others, hence the word "scheme" often being added when referring to MLM or Direct Sales.
The universe loves entropy. It’s the final state of everything if given enough time. This seems eerily familiar to those of us with messy desks and cars.
Can I justify the mess because ‘creatives’ are just born this way? I’m intelligent, and that too is an indicator that I may be prone to slovenliness. Does a messy desk equal genius? According to Cosmo, it's true :O
At one time, selling internationally was something only well-established organizations could hope to do. Small businesses never dreamt of entering foreign markets. They only opened their doors to their local community or within the country. The number of small businesses who have opened online and want to expand the borders of this business has significantly increased.
I was talking to an associate the other day and realized I have been in a customer service related industry for over 30 years. Yes, I know my boyish looks tend to make you drop your jaw in disbelief, but it is true. Another thing this associate and I were talking about was the fact that it is pretty easy to tell the people who have worked in this industry from the people who have. There is just a difference.
If you currently have a fuse panel in your home, there are a variety of reasons you should consider upgrading to a breaker panel.
Have you ever thought of what benefits a Project Management tool could do for you?
Sunday evenings are a great time for me to review what is in the forecast for the upcoming week. There are times when a simple list will do, but as my business progresses, I found a list was simply not enough!
Fortunately, this does not have to happen a lot. But as small business owners, we need to realize and accommodate the fact that sometimes things don’t always go our way with a client relationship. It is something that a lot of small business owners struggle handling.