Adapt purely means to “to adjust oneself to different conditions, environment, etc.: to adapt easily to all circumstances.” - Dictionary.com
The pandemic has impacted all businesses. Some are able to continue regardless, others are changing how they operate, and unfortunately, some businesses are no longer able to continue and have closed down.
Adapting to change is often looked at as hard work, not cost effective, and some people fear change.
The new normal has begun already and will continue to affect all businesses for at least another year.