Articles

Are You Writing Blogs?

Do you know the benefits of writing blog posts? 

What is a blog you might be asking, its a short form for a weblog and you could think of your blog as your very own journal. Where your business is concerned it's a great way to share your thoughts, ideas, tips and news in the form of a story/article. Blogs are not meant to be very long, short and to the point normally works.

How can a blog help your business? 

If you are looking to create more exposure, have a recognized brand and be seen as someone who reaches out to help others, writing blog posts are the way to go.

Pursuing Passion

I was listening to a podcast the other morning. A word jumped out to me. The word “passion.” A common thread in some of my recent writings has been about having a passion for your business. One of the first things I gauge in the small businesses I mentor is the degree of passion exhibited by the business owner. Unless they are completely absorbed into their own business, then they have a major roadblock to the success of that business. In other words, is there business a bona fide business or is it a hobby.

Business Networking in a Nutshell

Business networking can be confusing, expensive and often people walk away before they understand how to benefit from consistent networking.

When I started my first business in 2001 not only did I lack the budget to pay to attend neworking events, I was scared, shy and had no idea where to network.

Over the next 2 years, before social media came into being, I walked for miles meeting people for coffee, talking to people who owned businesses. I spent hours in my local malls getting to know the store owners and asking them questions, and building relationships.

Give to Receive, an income flexibility boost

Give to receive

Giving is a selfless act and a good thing -- good for your community, your charities, and others who will benefit from your bounty. And, even though it’s not the prime reason you’ve decided to give back, giving can be good for you, too.

No matter the amount of your philanthropic gift, a sound charitable giving plan will make the best use of your contributions, preserve your legacy, and minimize taxes and/or estate fees. Let’s look at your options.

Why Polarverse Eats Its Own Dog Food

Dog Food

At Polarverse our policy is if we don’t use it, we don’t sell it.  This starts with computers, to phones to cloud services.  I’d like to share with you a recent personal experience I had recently that made me very glad that we eat our own dog food.

Why Does Your Business Need Layered IT Security?

A common question we get asked is whether you need virus protection, anti-malware software or a backup system?

The answer is yes – you need it all.

Layered security, also known as layered defense, is the term used to describe the multiple programs and actions you need to competently protect your computer, network, email, and website from hackers and viruses. There is no single knight-in-shining-armor solution.

Give While You Live

As a father, mother or grandparent who has done well in life, you have probably considered giving financial gifts to your adult children or grandchildren while you are still alive instead of, or in addition to, providing an inheritance to them when you are gone. There are certainly benefits to doing that -- for your beneficiaries … and for you.

Implementing Inbound Marketing

I had the privilege of meeting for the first time the other day with a young person just launching their career as a Financial Advisor. I enjoy mentoring and admire people just getting started in their own business. It's a very difficult thing to do. Some people are very intimidated by it. Our topic of conversation led to discussing how to market oneself. Personal branding and developing an online presence is important to establish early. Businesses selling an intangible product or service and engaged in “intangible marketing” can find it challenging. 

Free eBook: The Business Guide To Ransomware

Sorry We're Closed

There are ways to protect your business against ransomware attacks. In this e-book you’ll learn how the  malware is spread, the different types of ransomware proliferating today, and what you can do to avoid or  recover from an attack. Hiding your head in the sand won’t work, because today’s ransom seekers play dirty.  Make sure your organization is prepared.

Failing Successfully

There is one thing that all successful entrepreneurs have done consistently… Fail. Is it really failure? Or is it the first incomplete step to success? It’s no secret that our worst fear is often failure. But what if failure was actually a good thing? What if we can learn from those failures?

“It's fine to celebrate success but it is more important to heed the lessons of failure.”

Bill Gates

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