Is cold calling dead? I don’t think so quite yet. Its vitals may be in critical condition and almost on life support. Yet, some people still use, and are taught, to cold call. Surprisingly some people still think it's one of the best ways to build a business. They are a little niave.
I have been in business over 16 years and if it's one thing I know for sure, its the fact that not everyone can be your target market. When I started my first business, Motivational Steps, all those years ago I instinctively knew this fact and I carefully planned my goals, and I researched what I wanted to be my ideal target market.
Every business should look at its cost of customer acquisition. The old business adage goes, "You can't manage what you don't measure." Yet we fail to measure these costs. We seldom take the time to see how effective our marketing was. A poor return on investment can have a variety of causes.
There are so many pitch perfect business owners out there today, and if you have no idea what to say to your would be client, then you are going to lose the sale.
My solution many years ago when I started my first business, Motivational Steps was to print off my 'script' so that I sounded professional and knew what to say when someone phoned me.
Energy savings is certainly a hot topic right now. With the cost of hydro rising rapidly, everyone is concerned with cutting energy costs and saving money. Most people know about the simple fixes such as unplugging electronic devices when not in use and replacing your incandescent lamps with energy efficient LED lamps. These simple fixes are a great start, but if you are ready to take your energy savings to the next level, home control could be the answer.
Competing with larger businesses can sometimes be a challenge for small business owners. This is echoed by a lot of small businesses that I have mentored. Its hard enough to get a foothold in this industry never mind having to compete against large businesses with deeper pockets.
We often fail to listen to our instincts, our intuition and our innerselves. Maybe because we are too busy to be in the here and now, but we lose many opportunities this way.
In my newest blog post I talk about how one particular coincidence let me to my wonderful new life in Canada. My intution is strong and I ask many questions, I am inquisitive and this has meant success, love and happiness in my life.
♦ When was the last time you reviewed your company’s continuity plan?
♦ How will you process orders if your online shop goes down?
♦ What work-around will you adopt if your email app quits and you can’t connect with customers?
♦ What if you can’t access your customer database because the server is down or your power is out?
The Small Business Community Network (SBCN) was co-founded in 2003 by Dave Ockwell-Jenner and Linda Ockwell-Jenner.
We are the Small Business Community Network (SBCN)—your connection to the small business community. We're committed to building strong business communities and connecting the key people within them. Connecting, collaborating and consistently working together builds a stronger economy.