Marketing

The Real Purpose of Social Media in Business

When starting a business, you wouldn't give your heat and hydro a sales goal. That doesn't make sense does it? To say "Heat and hydro cost $350 per month, and therefore just by providing heat and hydro we should bring in $350 worth of business" is absolutely crazy. It misses every other part of business. 

You cannot be in business unless you have a product or service to sell: that is essential to business. Period. Every single business has a purpose, a problem to solve, a need or want to fulfill.

The New Truth About Social Media Marketing

Social Media Header: From Sales to Trust
 
I've been spending a lot of time with other marketers and consultants, and one question trips up everybody:
How do you prove you've given a return on investment to a customer?
 
For anyone who isn't familiar with return on investment (or ROI) an example would be this: a

Do You Have a Brand?

Do you have a brand?

Simple question, you would think,  or is it?

Whether I am standing at the podium at a conference, or sitting in front of you as a business consultant, or mentor, I will ask you this one question:

  • Do you have a brand?

My next question is:

  • What do you perceive your brand to be, what does it convey to others?

Respecting the Process

"Telling people how to be creative is easy - it's only being it that's difficult." -John Cleese

My business card says that I am a "Creative Consultant." I liked the way it looked and enjoyed how it sounded. It seemed more capable and ambitious than "Videographer." Felt more intriguing than "Director." And more importantly inspires people to ask, "What does this mean?"

How a Simple Work Flow Builds Your Business

Taking a look at how work flows through your business is a great way to get ready for growth.

One of my clients in the construction industry has been finding that a simple work flow map has helped him to clarify team roles, generate new job descriptions, and delegate more effectively. In turn, these activities have been increasing team engagement, which over time will reduce errors and increase profits. 

Here are some tips for preparing your own work flow analysis.

The DSGN Network Partners with KOI Music Festival

KOI Music FestivalWe are excited to announce a brand new partnership between dsgn network and the KOI Music Festival for 2014. The dsgn network, in association with RDC Networks and Cisco, will be

Out with the Old, In with the New!

It’s no surprise that stale marketing content and dated imagery on a company website can sometimes discourage clients to visit again. In some circumstances, this can even make your competitors look more desirable. Clearly, this is no good for business. So why do many of us work so hard to have a web presence when starting a business, but then tend to place it on the back burner of marketing priorities once it's been completed?
 

What's so different about marketing to Quebec?

Find out what Quebec wants!


If you are a business owner here in Canada, chances are, you are also marketing your products and services to Quebec. How often do you come across phrases like "That won't work for Quebec" or "You'll need to do that differently for the Quebec market" when discussing marketing and sales strategies with your team?

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