social media

We’ve been hearing for some time that video is “the way to go”. Content consumers are favoring video content in increasing numbers, so if you have yet to add video to your content marketing efforts, you’re missing out.

Fortunately for us, it’s never been easier to record and produce our own video content. Smartphones now give us immensely powerful tools to shoot, edit and even publish video using something many of us have close at all times. Even feature-length movies have been shot entirely on smartphones, so they are clearly capable.

When starting a business, you wouldn't give your heat and hydro a sales goal. That doesn't make sense does it? To say "Heat and hydro cost $350 per month, and therefore just by providing heat and hydro we should bring in $350 worth of business" is absolutely crazy. It misses every other part of business. 

You cannot be in business unless you have a product or service to sell: that is essential to business. Period. Every single business has a purpose, a problem to solve, a need or want to fulfill.

Your professional personality is simply a conscious choice that you make as to how you present yourself as a person, within your profession. To clarify, let’s consider what may be a typical personality we may encounter within some of the more serious professions, such as lawyers, bankers, etc.

With Facebook having turned ten years old this month, it’s becoming harder to remember what the Internet was like before Social Media. Liking, Tweeting and Find us on Facebook are all terms that are now woven into our digital subconscious.

BE HEARD

Social Media is something that most business owners are told “You need to be on it”. We disagree. Your business should be on a select few Social Networks that actually make sense for the type of business you’re in. At a high-level here are some things to help narrow your view:

I don't have to tell you how Social Media is taking over as a means for our customers to communicate with each other.                                                                     Many major companies are using social media channels very effectively to promote their brand.                                                                                                   When you decide to start using this method of brand awareness, there are 5-essential steps you should follow:

1) Start with a plan

2) Establish your company persona

3) Plan a comment strategy