We’ve been hearing for some time that video is “the way to go”. Content consumers are favoring video content in increasing numbers, so if you have yet to add video to your content marketing efforts, you’re missing out.
Fortunately for us, it’s never been easier to record and produce our own video content. Smartphones now give us immensely powerful tools to shoot, edit and even publish video using something many of us have close at all times. Even feature-length movies have been shot entirely on smartphones, so they are clearly capable.