social media

The Real Purpose of Social Media in Business

When starting a business, you wouldn't give your heat and hydro a sales goal. That doesn't make sense does it? To say "Heat and hydro cost $350 per month, and therefore just by providing heat and hydro we should bring in $350 worth of business" is absolutely crazy. It misses every other part of business. 

You cannot be in business unless you have a product or service to sell: that is essential to business. Period. Every single business has a purpose, a problem to solve, a need or want to fulfill.

The New Truth About Social Media Marketing

Social Media Header: From Sales to Trust
 
I've been spending a lot of time with other marketers and consultants, and one question trips up everybody:
How do you prove you've given a return on investment to a customer?
 
For anyone who isn't familiar with return on investment (or ROI) an example would be this: a

Social Media - Don't Jump in Head First

I love all the new technologies, social media opportunities, YouTube, Facebook, Pinterest, to name a few of the amazing resources offering us tools to help us build our business, which in turn can lead to our continued success.

Do you know your professional personality?

Your professional personality is simply a conscious choice that you make as to how you present yourself as a person, within your profession. To clarify, let’s consider what may be a typical personality we may encounter within some of the more serious professions, such as lawyers, bankers, etc.

Social Summit: The Word of Mouth

The Waterloo Region Small Business Centre has partnered with Mad Hatter Technology to host a very cool event this fall. Social Summit: The Word of Mouth event is happening on Friday, September 26th at the Tannery Event Centre. This event will feature insightful stories, strategies, trend predictions and perspectives from some of our community’s most influential social media leaders.

Don't be Anti-Social in 2014

With Facebook having turned ten years old this month, it’s becoming harder to remember what the Internet was like before Social Media. Liking, Tweeting and Find us on Facebook are all terms that are now woven into our digital subconscious.

BE HEARD

Social Media is something that most business owners are told “You need to be on it”. We disagree. Your business should be on a select few Social Networks that actually make sense for the type of business you’re in. At a high-level here are some things to help narrow your view:

Making Social Media Work for Your Business

I don't have to tell you how Social Media is taking over as a means for our customers to communicate with each other.                                                                     Many major companies are using social media channels very effectively to promote their brand.                                                                                                   When you decide to start using this method of brand awareness, there are 5-essential steps you should follow:

1) Start with a plan

2) Establish your company persona

3) Plan a comment strategy

Why Outsource Your Marketing

When it comes to Marketing, there are really only two options out there: hire a Marketer / designer in-house or outsource your marketing efforts. There are distinct differences between the two options, so let’s explore further.

In-House Marketing

We’ve all been there; at some point or another, each member of the dsgn network has been a part of, or was the marketing department for a business. Having someone in-house does have one distinct advantage over outsourcing your Marketing:

You’ve got a salaried employee sitting in your office, 8hrs a day, ready to go!

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