Articles

Other then Cold Calling

Is cold calling dead? I don’t think so quite yet. Its vitals may be in critical condition and almost on life support. Yet, some people still use, and are taught, to cold call. Surprisingly some people still think it's one of the best ways to build a business. They are a little niave.

The Will to Begin to Win

Something that seems to be a recurring challenge in discussions with small business owners is their self-drive and being assertive in pursuit of success. It means eliminating and countering the “poor me” and “I can’t” mindsets. That said, it is not an easy task for some as one thing is inevitable, we will encounter challenges and experience failures in the pursuit of success for our small businesses. Everyone small business owner should ask themselves one question:

Do I have the will to BEGIN to win?

The Benefits of SBCN Membership

I want to share with you all via the Hub Newsletter the many benefits SBCN Members can enjoy. This is purely a reminder that all the benefits are there for you to take advantage of. We are all super busy and it’s easy to forget about some of the things that are not so obvious, that will help us grow our businesses.

Regular Membership costs $150.00 + HST for 1 Year! Value for money.

We have different membership levels, which you can check out here for more detail.

Benefits

Think Like Your Customer

 

have been in business over 16 years and if it's one thing I know for sure, its the fact that not everyone can be your target market. When I started my first business, Motivational Steps, all those years ago I instinctively knew this fact and I carefully planned my goals, and I researched what I wanted to be my ideal target market.  

The Cost of Acquiring Clients

Every business should look at its cost of customer acquisition. The old business adage goes, "You can't manage what you don't measure." Yet we fail to measure these costs. We seldom take the time to see how effective our marketing was. A poor return on investment can have a variety of causes.

Do You Have a Sales Pitch?

There are so many pitch perfect business owners out there today, and if you have no idea what to say to your would be client, then you are going to lose the sale.

My solution many years ago when I started my first business, Motivational Steps was to print off my 'script' so that I sounded professional and knew what to say when someone phoned me.

The Internet of… Disaster?

September and October 2016 have been interesting months for many in the cyber security world. The Internet, and more specifically users of it, have long had to deal with a type of threat called a Denial of Service, or DoS. Over the years this has taken several nuanced forms, but has remained a concern, especially for businesses that depend on being online.

Small Business Storytelling

In my profession, there are two very effective sales techniques: personal experiences and the art of storytelling. These tactics have been established through many years of serving clients and living their life situations with them. We’ve seen the benefits that proper financial life planning has served in times of good and bad. These experiences have led to genuine stories that have become powerful conduits in sharing the benefits of planning with new clients and prospects.

Energy Savings with Home Control

Energy savings is certainly a hot topic right now.  With the cost of hydro rising rapidly, everyone is concerned with cutting energy costs and saving money.  Most people know about the simple fixes such as unplugging electronic devices when not in use and replacing your incandescent lamps with energy efficient LED lamps.  These simple fixes are a great start, but if you are ready to take your energy savings to the next level, home control could be the answer.

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