How to Create a Buzz for your Product or Service....

Have you ever wondered why Apple  Inc. are so successful? I do not think there is one person on this plant who has not heard of Apple Mac Computers or IPods, or now, more exciting than ever the new Apple Iphone. The  buzz going around is that even though few people have actually seen the new Apple IPhone everyone wants to buy it. The secret of this success, I believe is beautifully designed products. They look good, they feel good and by jove they are good.

Information, Inspiration, Innovation

Presented by the Waterloo Region Small Business Centre: this event is to inform, inspire & drive innovation for business women, entrepreneurs, and community leaders of today and tomorrow.

The event runs Thursday September 20th at the Waterloo Inn. Full details are available in the attached flyer, or call (519) 741 2604.

Authoring in Business - Share our Secrets....

Authoring in Business


Successful local business owners share the secrets to boosting your business by becoming an author. Tuesday June 26th 2pm-3pm with Jane Orend and Linda Ockwell-Jenner. $20 admission includes free book! More info and to register, call (519) 893-1598.

Stanley Park Mall - Zehrs Community Room
1005 Ottawa Street North
(Corner Ottawa St. & River Rd.)
N2A 1H1

Good Security? Good Business!

I just finished reading this article on the BBC News web site. A study conducted by Carnegie Mellon concluded:

People will pay more for goods if a website does a good job of protecting their privacy.

Wow... so protecting information within your company is not only great to keep you out of the news for the wrong reasons, but it actually allows you to boost your revenue. Now who would have thought?

Improving your PowerPoint Presentations - part 2

Hot on the heels of some ways in which PowerPoint should not be used, let's take a look at a really great innovation in using PowerPoint.

Dick Hardt is the founder and CEO of Sxip Identity and proponent of the evolution of Identity Management. He gave a now very famous presentation at OSCON 2005 in which he really used PowerPoint to make his presentation uniquely memorable.

Check out the presentation at the Identity 2.0 web site.

Improving your PowerPoint Presentations

We've all done it... the PowerPoint presentation. That tool that takes mere mortals and turns them into presentation superstars -- or so we like to think. However, there are some definite techniques and approaches to making a coherent and valuable presentation with PowerPoint.

Before we can improve on our presentations, take a look at comedian Don McMillan's observations of what we should avoid...

Find Madeleine

MadeleineMcCann: Missing 4 year-old Madeleine McCann

On May 3rd, four year-old Madeleine McCann was taken from her parent's holiday appartment at Praia Da Luz, Portugal. She is still missing. Please help spread awareness by sharing this information with your friends, family and business associates.

Please visit the official web site for more information, and let's try to help reunite this little girl with her parents.

Premier Networking Organization - check it out!

I am pleased to announce not one, but two upcoming events hosted by the Small Business Community Network (SBCN)! We have rapidly become one of the premier networking organizations in the area; recently featured in the Exchange magazine.

Networking: The Sky is not the Limit!

The SBCN was recently contacted by a gentlemen looking to find out a little more about our organization. When asked how he had heard about us, he replied:

"I came across the organization in a magazine article I was reading on a flight to Ottawa."

The Difference Between Marketing, PR, Advertising and Branding

Having worked at the fringe of marketing for many years, I am always interested in how that whole realm works. One thing I see frequently (especially amongst small business people) is the confusion between Marketing, Public Relations, Advertising and Branding.

To many, these are often interchanged. I came across what I think is the most succinct and easy to understand depiction of the differences between these disciplines: see what you think.