elymaic

How To Win The B2B Price War

In this world of high speed communication and 140 character limits, we seem to have become infatuated with short forms and acronyms.  It isn't too hard to draw the comparison between our communications today and the game of horseshoes. In other words, we use vocabulary with less precision than a given word actually conveys, but that's okay because getting close seems to be good enough.

Tags