What is local SEO?
Local SEO is simply search engine optimization for a local business or organization. For example, if you own an electronics store with just one shop, it helps greatly to let Google know that. If you take the appropriate steps to develop your website for local SEO, and you also setup your company information correctly in Google, you will become more visible online to people who are close to your business. The general idea is that you don’t need to draw in visitors from far away if you can’t service them anyway. Think of it as a local city directory instead of an international one.
One of the great benefits of optimizing your website and Google account for local SEO is for mobile traffic. Often when people are on the road they will search for businesses on their smart phones. If they’re searching for a local electronics store, you want your shop to show up in the results so that they can find you. It’s convenient for your customers too, as once they see your shop listed in the local search results, they can click on it to call you, email you, visit your website, and even get GPS directions right to your front door!
As a side note, your website should also be able to be viewed on mobile devices such as phones and tablets. If someone is on the road and they’re searching for your store, they may want to quickly view your website. If it’s not easily viewable on their small screen and they have trouble reading the text, they will get frustrated and possibly go to you competitor. If your website isn’t already mobile friendly, it’s high time you get that taken care of!
How do I make my website local SEO friendly?
Google has an automated program which browses through the entire internet and collects as much information about all the different websites it can. This program is called a Google bot. It usually starts out by visiting your home page and analyzing all the information that it finds on that page. It then systematically goes through all the links on your website and analyzes all the content on all the pages that it finds. It uses the content on the individual pages of you website to figure out what your website is about, and what each page is about.
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