Think of your LinkedIn profile as your Book Cover. Are people tempted by the cover of your book to open it and check out the first page?
They say don't judge a book by it's cover, but we all do it. If the title is not interesting or provocative why would we be interested in reading the book?
If every book on sale had the same cover, title and looked uninviting, no one would ever read them.
Your LinkedIn profile is your book cover, it is your window to the world, but often our LinkedIn profiles are boring, very much the same as each others, and not inviting enough to read more.
My brand is known for the simplicity with which I share information and how I have a conversation with you, whether it's at the podium or face to face and it's the same with my written words. My brand stands out from the crowd because it's unique, different and there is no one else like me! My LinkedIn profile invites people to want to know more. My book cover invites people in.
Everyone has a story, make your LinkedIn profile your story.
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