Why You Should Update Your Linkedin Profile!

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LinkedIn has become an essential branding tool over the last 10 years. It is more important than ever to have an awesome LinkedIn profile. It began as an Internet resume and networking site and is now a comprehensive personal branding resource. Here are some good reasons to improve your LinkedIn profile today.


Millions of Members: LinkedIn is the world's largest professional network. Everyone assumes if you are a professional, you have a profile on LinkedIn. 

Google Searches: When someone searches you, your LinkedIn profile will likely show up in the 1st or 2nd spot. As we know, people are more apt to click on results found on the first page of Google. 

You are being researched: With LinkedIn, you have the ability to control what your prospects, employees, managers, clients or competitors discover about you. They use LinkedIn before your first meeting, whether to decide to respond to an email or to call you back. 

Invaluable Resources: LinkedIn helps you succeed with important connections and expertise. Need staff? Are there problems the other people in you company can't solve? Do your clients need connections? Need a referal? Who are in your prospects networks? LinkedIn provides this information with ease. 

Always Current: You can follow thought-leaders and companies that help you stay in the know on what's going on in your industry or job. Those names will influence the people who view your profile. 

Manage Your Network: LinkedIn offers many tools for adding and maintaining your contacts. With these tools, LinkeIn can become your own CRM system to communicate with contacts. 

Personal Branding Platform: LinkedIn gives you one of the best ways to increase you visibility and credibility. You can now add videos and images in your summary and experience fields, you can create an awesome view of your brand. When you use all the features of this powerful online tool, you will truly paint a compelling portrait of who you are to the world. 

If you would like more information on updating you LinkedIn profile, please contact Dave Scott at 519-508-2002 or email dscott@wsidavescott.com