When it comes to Marketing, there are really only two options out there: hire a Marketer / designer in-house or outsource your marketing efforts. There are distinct differences between the two options, so let’s explore further.
We’ve all been there; at some point or another, each member of the dsgn network has been a part of, or was the marketing department for a business. Having someone in-house does have one distinct advantage over outsourcing your Marketing:
You’ve got a salaried employee sitting in your office, 8hrs a day, ready to go!
Yep, that’s it. Unfortunately, that is where the benefits stops.
Years ago, an employee would be brought onboard to be a “designer”, “web developer” or a “Community Manager”. Now, marketers are being stretched in forty directions trying to cover the spectrum of traditional and digital marketing tactics. Many business managers think they’re seeing value. But what does this actually mean for your business?
- A graphic designer is trying to be a web developer
- A web developer is trying to do Social Media
- A Community Manager is trying to understand Photoshop
- Time wasted
- No experience, long training periods
- Lack of knowledge and professional experience
At the end of the day, it’s not very efficient. A jack-of-all-trades approach may seem like a great idea initially. However, when you look closer you start to note inefficiencies, as your Marketing person has to spend hours trying to learn the new skills you’re expecting of them.
Why consider supplementing or outsourcing your Marketing department? Here are a few reasons why to consider it:
- You get fresh eyes and ideas from people outside your organization
- Broader strategies can be implemented
- You have access to the skills that you need - without the lengthy training
- You get to budget for Marketing more effectively and scale your efforts as needed
- There are no “hidden costs” of having an employee
Should You Outsource or Supplement Your Marketing?
When you consider a single employee in your Marketing department could cost you $5000-7000 a month for their salary and business associated costs, there are definitely benefits to outsourcing.
For a similar budget, imagine your Marketing efforts centered around one point of contact, a well thought out strategy bringing with it effective and creative tactics from start to finish – With a budget you can plan for.
If you have a great in-house person, imagine how they could flourish if they were able to collaborate with a team of marketing professionals. Imagine how much smoother you business could run if you could leave marketing to those who know it best.
It’s almost 2014 - stop imagining! Let this be the year that the term “Marketing Budget” actually makes sense.