Google's Penguin 2.0 Has Re-Defined The Rules for Ranking
It's now an established fact that ranking high on Google can have a significant impact on winning new business. Little wonder then that many businesses adopt unscrupulous methods to optimize their web pages for higher search engine ranking. Google, on the other hand, has been continuously introducing improvements to its algorithms to improve the search experience for all its users. The recent rollout of Penguin 2.0, as the company has dubbed its latest algorithm update, is a case in point. Instead of the usual refresh, this time around, Google has completely revamped its algorithm to minimize web spam.