Email Marketing Etiquette

I would like to share a great article written by a fellow WSI Consultant, Stewart Bernard


Every day, 14.5 billion spam messages are released.

It would take one person 142 years to read just one day’s worth of the world’s spam at a rate of one message per second.

Only send email to people who have given you permission to email them and give them the option to unsubscribe.

In 2012, 1.5 billion dollars was spent on email marketing.

In 2012, the return on investment from email marketing was $40.56 on every dollar spent.

The advantages of email marketing is that it is personalized, targeted, keeps your customers aware of you and it makes you money.

Ironically, the majority of reported spam comes from legitimate marketing companies.

To avoid your email being recognized as spam, use clear, concise subject lines and treat your email recipients with honesty and respect.

In the last month, 68% of email recipients have utilized an email offer.

People love email that educates, delivers results, informs and/or entertains.

78% of people receive marketing email in the same inbox as their own personal email.

63% of people use junk or spam filters in their email software.

43% of people say that half of their inbound email is marketing email.

Because people are reading your email along with their personal mail, stay in context by keeping your email personal also.

If you do not make it easy for people to unsubscribe, they will mark your email as spam and it will never get to your personal inbox again.

Because there is so much spam out there, your subject should always be meaningful, concise and attentive.

The days with the highest click thru and open rates are email that go out on Tuesdays, Wednesdays and Thursdays.

A different recent study indicated that the highest click thru and open rates were on Sundays between 8PM and midnight because many people use that time and day off to peruse their email.

WSI is a strong proponent of best practices in email marketing and believes highly in the ROI of email marketing vs other forms of digital and traditional marketing.