It’s hard to beat a clever use of negative space in logo design. Here are 35 or so logos that use white space well, along with the designers/agencies responsible.
Sometimes all it takes is a creative team, with a new set of eyes to help bring your logo to life!
A.G. Low Construction logo
By Rebecca Low
Martin Newcombe Property Maintenance logo
By buddy
Nexcite logo
By Amore
Via Blair Thomson
American Institute of Architects Center logo
By Pentagram
Ogden Plumbing logo
By Astuteo
WWF
By Sir Peter Scott, modified by Landor
FreemanWhite logo
By Malcolm Grear Designers
The Brand Union logo
By The Brand Union
Egg n Spoon logo (same day couriers)
By Thoughtful
Human logo
By Social UK
Dolphin House logo
By Ico Design
Eaton logo
By Lippincott (thanks, Brendan)
Elefont logo
By Logo Motive Designs
USA Network logo
By Sean Serio
CultureBus logo
By Pentagram
Carrefour logo
Original design examined by Miles Newlyn (thanks Rianna)
Henri Ehrhart monogram (shameless)
View the design process on David Airey dot com
Sinkit logo
By smashLAB
Guild of Food Writers logo
By 300million
ED logo
By Gianni Bortolotti
Blade logo
By Subversive Design
Premier Catering logo
By Madhouse
Via Logolog
The Waterways Trust logo
By Pentagram
FedEx logo
By Lindon Leader while at Landor
Knoll logo
By NB: Studio
Via Logolog
Ryan Biggs Associates logo
By id29
Hartford Whalers logo
By Cummings & Good (thanks, Jeff)
Conception logo
By The Chase
Yoga Australia logo
By Roy Smith Design
Hands On Network logo
By Duffy & Partners
MyFonts logo
By Underware
Vanderbilt University logo
By Malcolm Grear Designers
Recycle Taiwan logo
By do you know?
NBC logo
By Steff Geissbuhler while at Chermayeff & Geismar
New Bedford Whaling Museum logo
By Malcolm Grear Designers
Mouse logo
By Johnson Banks
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