Do you know the benefits of writing blog posts?
What is a blog you might be asking, its a short form for a weblog and you could think of your blog as your very own journal. Where your business is concerned it's a great way to share your thoughts, ideas, tips and news in the form of a story/article. Blogs are not meant to be very long, short and to the point normally works.
How can a blog help your business?
If you are looking to create more exposure, have a recognized brand and be seen as someone who reaches out to help others, writing blog posts are the way to go.
I have a new website which I use primarily to write and share short blog posts. My posts tend to be 'how to' blogs and very soon I will be sharing almost the same information via short video's which will also help others and gain me more exposure which leads to more clients.
Your blog will be picked up by the search engines and people are more likely to find you via your posts which in turn offers you a better chance of gaining more clients.
I use my own photo on my blog post so that I become recognised as my brand. You don't have to use your photo if you don't feel there is a need for it. Always ensure though that your brand is consistent on all of your marketing collateral.