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What Are You Selling? My Response...

Recently, I was thinking about when I am doing strategic marketing, digital media, social media, webinars, cold calling, going to network meetings, calling existing clients, and other methods of engaging in conversation with the intent to "build a referral exchange relationship based on integrity, honesty, and old school handshake”, and something important occurred to me. I get asked - "what are you selling?" sometimes directly and most time indirectly. My response is always - nothing, I am looking to discuss and exchange ideas.

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