Why you should update your LinkedIn Profile! Submitted by Dave Scott on November 28, 2013 - 9:28am LinkedIn has become an essential branding tool over the last 10 years. It is more important than ever to have an awesome LinkedIn profile. It began as an Internet resume and networking site and is now a comprehensive personal branding resource.Tags: LinkedInLinkedIn profilebranding Read more about Why you should update your LinkedIn Profile! You need to be a registered user to post comments. Please log in.