I had the privilege of meeting for the first time the other day with a young person just launching their career as a Financial Advisor. I enjoy mentoring and admire people just getting started in their own business. It's a very difficult thing to do. Some people are very intimidated by it. Our topic of conversation led to discussing how to market oneself. Personal branding and developing an online presence is important to establish early. Businesses selling an intangible product or service and engaged in “intangible marketing” can find it challenging.