KeepingLife Current

Selling Smarter

In sales, your customers are your toughest critics. Wary that they may be charmed into purchasing snake oil, they immediately put up their guard and find any excuse not to spend their hard-earned money. Smart entrepreneurs and salespeople find ways to build rapport with potential customers and then demonstrate the value of their product or service. To become more skilled at generating buy-in with prospects and close sales, here are some tips to selling smarter.

Explore their latent needs 

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