email marketing

Email Marketing Etiquette

I would like to share a great article written by a fellow WSI Consultant, Stewart Bernard


Every day, 14.5 billion spam messages are released.

It would take one person 142 years to read just one day’s worth of the world’s spam at a rate of one message per second.

Only send email to people who have given you permission to email them and give them the option to unsubscribe.

In 2012, 1.5 billion dollars was spent on email marketing.

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