Do You Have a Brand?

Do you have a brand?

Simple question, you would think,  or is it?

Whether I am standing at the podium at a conference, or sitting in front of you as a business consultant, or mentor, I will ask you this one question:

  • Do you have a brand?

My next question is:

  • What do you perceive your brand to be, what does it convey to others?

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