If you are using a website to marketing your business, you should consider tracking how people visit and interact with the website even if you are a local shop and you just want visitors to give you a call after getting information from your website.
There are many tracking systems out there which will show you:
- How many people visit your website
- Where they come from
- What they do on your website
- How long they stay
- The articles they read
- and much more
Google Analytics is one of the most popular and free tracking system.