##  [How to Stop Competing on Price and Start Selling Value](/podcast/3382) 

  Submitted by [Dave Ockwell-Jenner](/whois/4055) on Tuesday, September 8, 2026 - 19:37 

 Linda Ockwell-Jenner returns with Marios Matsias, who discusses moving clients away from price-based competition. Marios explains that this is a positioning problem, not a pricing one. He advises professionals to rewrite their pitches to focus on measurable outcomes rather than mere deliverables. He recommends leading pitches with a strong impact statement and anchoring all pricing to the total value created for the client's business.