##  [ How Social Media Works ](/articles/how-social-media-works) 

  Submitted by [Linda Ockwell-Jenner](/whois/4068) on Monday, April 30, 2012 - 10:04 

 I just noticed a tweet from one of my followers, and it caught my eye.

<http://wallblog.co.uk/2012/04/30/kraft-sends-personal-thank-you-to-thousands-of-facebook-fans/>

@Sue\_Koch tweeted #SocialMedia done right! Those words, that announcement made me want to know more.

## Kraft sends personal thank you to thousands of Facebook Fans

  
Read more: <http://wallblog.co.uk/2012/04/30/kraft-sends-personal-thank-you-to-thousands-of-facebook-fans/#ixzz1tX38oK00> and then I noticed the original post was tweeted by [@gordonmacmillan](http://wallblog.co.uk/author/gordonmacmillan-2/ "View all posts by @gordonmacmillan").



Social Media does work, it depends on the Why,What,When questions and if you have answers for them.



Spending time on advertising your business news, whether you pay for newspaper/magazine to do it for you or whether you utilize social media platforms you have to know what you want the end result to be. You have to plan, like any business venture for the possible outcome you ewant to achieve, or not, and count the cost of the dollars spent.



Did I say the word *advertising* yes I did, and that's what social media is, a very transparent form of advertising, but not in the traditional sense of the word. Building relationships, letting people know who you are and sharing information is the way to go.



Why did Kraft say Thank You, well read the article and take from it what you will.



I am the Social Sweetheart, LindaOJ, and I love to help people, email me if you want to meet for coffee, email me if you can't make coffee but want a chat over the phone, thanks for reading my post today. linda@motivationalstps.com



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