##  [ Branding Can Change The Country! ](/articles/branding-can-change-country) 

  Submitted by [Ashley Lukasik](/whois/4468) on Tuesday, February 26, 2013 - 11:26 

 **Bruce Mau Designs in conjunction with Studio 360 and Kurt Anderson, showcase how branding can change how a country is perceived. Branding, when done properly, can be incredibly powerful!**

*"Canada has an image problem in the US. When Americans think of Canada, stale and often cliché ideas come to mind; such as maple syrup, hockey, snow and lots of it. These images don’t pay homage to the intellectual, creative and social contributions that Canada makes as a country on a global scale. These clichés do not accurately depict the 21st Century Canada.*

*To that end, our new Canadian brand highlights the country’s potential, and addresses the dynamic exchange of ideas, creativity, natural resources and people.*   
 *To express the country’s openness, flexibility and diverse points of view, we’ve created a visual language that leverages the two red bars on either side of the Canadian flag. These red bars act as a container for a rich array of viewpoints, imagery and ultimately, understanding"*

*-Bruce Mau Designs*

http://www.brucemaudesign.com/4817/618942/work/redesigning-canada-for-the-21st-century



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