##  [ 4 Brands That Know How to Tell a Story ](/articles/4-brands-know-how-tell-story) 

  Submitted by [Linda Ockwell-Jenner](/whois/4068) on Monday, June 11, 2012 - 08:56 

 via:@andrewscottreid #Twitter from Mashable Business:

<http://mashable.com/2012/06/08/leading-brands-story/>

"What makes a [brand](http://mashable.com/follow/topics/branding/) stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. But for many successful companies, it’s their ability to tell their brand story. "



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