If you're running a small business, you've probably heard people talk about networking, but what does it really mean for you and why should you care?
Well, the truth is, networking isn't just about collecting business cards or attending events. It's about building genuine connections that can transform your business in ways you might not expect.
Linda Ockwell-Jenner is joined by Wendy Rovers of Redefining Relationships, who helps people understand what is important in their relationships and how the mind works.
My journey has been defined by resilience, faith, and the audacity of hope. Losing both parents before the age of 17 could have been the end of my educational dreams, but instead, it became the fuel that propelled me forward. Against the odds, I pursued learning relentlessly, and that determination carried me all the way to earning a doctoral degree, a milestone I once thought was beyond reach.
Although I specialize in B2B sales I always emphasize that all selling is H2H – Human to Human – selling.
Whether you are selling to an organization or an individual, face-to-face or online, you are always selling to human beings.
And although we all like to think we are super complex entities that have complete control over our thoughts and emotions, we aren’t, and we don’t.
In fact, we have systems hard-wired into the structure of our brains that control our motivations, emotions, and decisions, often against all of our logic and reasoning.
AI is the most powerful tool to hit sales since the CRM, but I see too many leaders focused on the wrong things. They're obsessed with the bells and whistles of automation instead of focusing on what really matters: human behavior. I've always believed that great sales are rooted in behavioral science, and the most effective use of AI is to amplify a leader's ability to understand their people and their customers.
Get ready for a partner-ific conversation! Linda and Dave Ockwell-Jenner, the dynamic duo behind SBCN, spill the tea on what makes a successful partnership. With over two decades of experience watching partnerships come together (and sometimes fall apart), they're sharing their top tips for making it work!
AI is no longer just a buzzword in sales; it’s a powerful tool that’s fundamentally changing how we approach the sales cycle. Its real value isn’t in simple automation, but in its ability to leverage behavioral science to create more effective and empathetic sales interactions. This is about moving past guesswork and into a world where we understand and respond to the psychology of our buyers with unprecedented precision.
Is Your Sales Ops Ready for an Overhaul?
Here’s a quick checklist of some low-hanging fruit. If any of these are true then you have an opportunity to make your sales team more efficient, competitive, and agile. Ignore them at your peril.
Imagine this: a potential client hears your name in a referral, sees your business card at an event, or stumbles across your LinkedIn profile. What’s the next thing they do? They Google you.
And they do it in incognito mode, no cookies, no history, no bias. Just raw search results. What they see in that moment determines whether they lean in… or move on.
Imagine this: a potential client hears your name in a referral, sees your business card at an event, or stumbles across your LinkedIn profile. What’s the next thing they do? They Google you.
And they do it in incognito mode, no cookies, no history, no bias. Just raw search results. What they see in that moment determines whether they lean in… or move on.