Janet Benedict's blog

As promised here are the 5 steps to developing a successful marketing campaign.  First you need to look at what your purpose is and the message you want to convey.  Ask yourself who is your target market?  What do you want to accomplish?  Are you looking to sell a product or service immediately?  Are you more interested in building name recognition and a strong brand image?  Next you need to look at your budget, you will want to look at any obstacles in that regard and determine how much money is available for promotional marketing.

Using promotional products is an excellent way to boost your corporate name recognition and branding.  When you distribute promotional products to your existing or potential clients you give them a lasting reminder of your company, brand and services.  It is an inexpensive and consistent form of advertising that gives you the edge on your competition, subsequently growing your market share and sales volume.   I was fortunate to have recently attended the largest promotional products show in North America (held in Las Vegas in January, 2010).   While there I att

Promotional products can be giveaways or can target your market and have a tremendous impact on your sales/profits.  There are tons of promotional marketing companies out there, so why me you ask?  I do pride myself on being a solution provider and many tell me my dedication to detail and customer service is what makes them come back again and again.