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Weekend Favs February Four
Weekend Favs February Four
This content from: Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or from my own travels.
First run of the day Telluride
Good stuff I found this week:
Quipol – Easily create and embed social polls that are very easy to use and very good looking
Transcribe – free online tool that makes it much easier to transcribe an audio – type and listen in the same place and keyboard shortcuts let you slow the audio down and skip around.
SocialBro – Great piece of software that allows you analyze and manage your Twitter following, including the best times to Tweet when your following are on Twitter.
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Does Your Marketing Make the Grade
Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a number of important aspects about a website and concocted a score or grade based on those factors.
Although no tool can really accurately measure the effectiveness of a website, the tool had a nice marketing bent to it and was a pretty simple way to help someone understand the most important elements of their site.
About a month ago Hubspot upped the game and came out with what they are calling Marketing Grader. The tool still focuses on your website, but it also considers a number of offsite considerations that have a great deal to do with success on the web these days.
Things like Facebook, Klout and Twitter use are considered and the overall integration of social in general. Again, no tool will ever be perfect, but I highly recommend running your site through this tool.
The report it produces breaks your grade into three topics – top of the funnel – what you’re to attract visitors, middle – what you’re doing to convert that traffic, and analytics – what you’re doing to measure the effectiveness of your marketing.
In addition to simply grading your site, you’ll be offered action items for things that need attention and every element measured comes with a handy tip that talks about best practices for the item. Simply going through and reading those tips would be beneficial for many people.
For this week’s episode of the Duct Tape Marketing Podcast I visit with Hubspot’s Inbound Markeitng Evangelist Laura Fitton. Fitton, who some may know as @Pistachio, does a great job in this interview explaining the ins and out of the Marketing Grader.
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What Say You About Scheduled Tweets
What Say You About Scheduled Tweets
This content from: Duct Tape Marketing
Yesterday’s post about using a tool called Buffer to schedule Tweets throughout the day had some folks cheering and some folks suggesting that scheduled Tweets ruined the conversation on Twitter and were kind of bot like.
What’s your thinking on this. Take the quick poll and leave your two cents in the comments if you like.
Quipol
Image: born1945 via FlickrCC
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